The Netflix paradox: How to get your subscription model right in 2022 and beyond

Published by DigitalRoute

The beginning of the end for flat-rate and tiered-rate subscriptions? Today’s streaming wars have caught the public’s imagination. Companies like Netflix enjoy millions of subscribers globally. But, until recently, all that was required was a simple formula. Users paid them a flat-rate subscription each month in return for uncapped viewing.

This in-depth guide explains why an all-you-can-eat style, “buffet” subscription model in Media and SaaS companies can limit growth using real-life case studies. We’ll also outline examples of companies that offer consumption revenue models for a better path forward.

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---------- 10,000+ 7,501-10,000 5,001-7,500 2,501-5,000 1,001-2,500 501-1,000 251-500 101-250 51-100 0-50

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---------- GROW the business through new business models and pricing, for REVENUE GROWTH GROW the business through new business models and pricing, for better CUSTOMER ENGAGEMENT GROW the business by understanding product or service usage, for a more PERSONALIZED OFFERING IMPROVE the business with accurate PARTNER SETTLEMENT and REVENUE SHARE processes IMPROVE the business by taking control of COMPLEXITY and DATA VOLUMES related to services IMPROVE the business by understanding product or service consumption, to IMPROVE EXPERIENCE PROTECT the business by ensuring accounting and billing are accurate, to ELIMINATE REVENUE LEAKAGE PROTECT the business by proactively identifying usage frequency, for satisfaction insights and to REDUCE CHURN PROTECT the business by providing all end-to-end data, for regulatory COMPLIANCE We don’t currently collect usage data

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